Brink enables teams to tackle big challenges with clarity and courage.

What are you on the brink of?

 
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We are an innovation practice made of psychologists, strategists, designers, creative thinkers and tech optimists.

We work with clients who know that:

  • It’s best to embrace uncertainty - 5 year transformation plans offer only the illusion of control

  • Innovation programmes need a clear focus or central thesis - anything less is ‘innovation theatre’

  • Gaining clarity and certainty is best done iteratively, in small bets, doubling down on what works, exiting what doesn’t

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Our Work

 
 
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Frontier Technologies Hub

Exploring how frontier technologies might overcome the biggest challenges faced by the world’s poorest people.

 
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MAJOR HIGH STREET RETAILERS x RSA

Convening the UK’s biggest retailers to collaboratively create more human, thriving workforces. 

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LEARNADAPT

Shifting a government department towards a culture of learning and adapting.

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HUManitarian GRAND CHALLENGES

Supporting a cohort of entrepreneurs, inventors and innovators to deliver ideas that rise to humanitarian grand challenges.

 
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NESTA

Investigating the future of ‘managing and supporting innovation’ and the capabilities they require of us today.

 
 
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EDTECH

Scaling technologies that bridge the gap in  education for the world’s poorest children.

 
 
 
 

Our Approach:
Bold thinking with rigorous experimentation.

 
 
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Brink works with clients to envision the future and validate how to get there. From 1 week to 1 year, whatever the size of the assignment, we bring the same mix of bold, creative thinking and rigorous, experimentation and doing. 

 
 
 
 
 
 

Kudos



"If you're thinking about in-sourcing innovation and running experiments.
You definitely need to meet team Brink."

Tamara Giltsoff, Head of Innovation  

 

 

"Our study tour into the future of retail was one of the best things I've done professionally." 

CMO, High Street Retailer

 
 
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Our Story

Like many great ideas, Brink was conceived over many dinners and bottles of wine. As friends we’d regularly talk shop, for us that was all things tech, transformation, impact, policy and innovation.

We realised we kept seeing potentially brilliant work fall down for the same reason: despite having a decent handle on innovation method (like the importance of human-centred design and Lean Startup) organisations typically lacked enabling systems and innovation mindsets.

This insight led us to ask: what would it would look like if an innovation coach (that's Lea) and business psychologist (Abigail) set up a practice that combined method, systems and mindset to help clients achieve enduring innovation? Brink is the answer to that question.

We'd love to meet people who've seen the same thing and are curious about what we're doing differently. The conversation hasn’t stopped, but now you’re invited too.

coffee@hellobrink.co

 
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THE PARTNERS

 
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ABIGAIL FREEMAN

Organisational psychologist, startup founder, retail futurist, citizen action, academic, runner, synthesiser.

LEA SIMPSON

Optimist, facilitator, frontier tech, humanitarian and developing contexts, strategist, global citizen, nerd.